This Ted Talk by Chip Kidd was very interesting to hear about what he does specifically. It was a whacky and I feel abstract way of doing a presentation which I thought was a great way to get the audiences attention. His talk about different authors and their cover designs was very intriguing. They way that for each cover designer, there was a different story on how they came up with the idea for the book cover that was shown during the Ted Talk.
Book cover designers have a difficult time sometimes coming up with the idea on how to best convey the story through the title of the book. It usually takes some inspiration to get the idea that will best fit it. Some things that book designers would do is walk around outside and observe the outside world and see what inspires their minds and to hopefully create something spectacular.
Chip Kidd has a great way and a funny way of creating his covers for various artists. He always wants to make sure that his covers play on the words of the title. It is really interesting on how he is able to do this and have such an open, and artistic mind
The main message he is trying to tell if you want to really make your cover stand out is to make sure the cover design is related to what the title says.